Website Security & Privacy Certification Seals - ControlScan Free Seal Trial Offer
*70% of Americans only use Internet shopping websites that display a security certification protection seal.
**27% of online shoppers have stopped buying from unfamiliar retailers.
Got a website? Are you using third party website security and privacy certification seals? How many visitors peruse your wares, fill their shopping carts and then leave like a ghost? I'm not talking about the ones that sign up for an account. I'm talking about the ones that show up and only leave you with nothing but a vapor trail of their presence (an IP address in your site stats).
Everybody knows the drill, its called cart abandonment. But you can cut down on the leaks in your checkout process when you add website security and privacy certification seals to your site.
Site seals and brand name logos are used by smart marketers to validate their site's trustworthiness. It's not enough to promise to protect a visitor's privacy and sensitive information just because you say so. It holds a lot more weight when it's noted by a trusted third party. Even displaying the logos of trusted companies you use to run your business like UPS, Authorize.net, your local Chamber of Commerce and FedEx can help.
A website that displays a "Microsoft Certified" seal will be more highly regarded than a site that doesn't. Displaying ControlScan website security certification seals will be more trustworthy than a website that doesn't.
With instances of cyber-crime increasing, consumers are changing their online buying and financial transaction habits. Consumers are more and more aware of potential risks when giving out information online. Those Citibank identity theft commercials are both entertaining and kind of creepy at the same time. But phishing, privacy concerns, fraudulent email scams from Nigeria and hackers are now the concern of every cyber-shopper.
*In a 2006 Opinion Research Corporation survey conducted for IBM, they found that a remarkably high 70% of Americans only use Internet shopping websites that display a security certification protection seal. **The IBM sponsored survey also found that 27% of online shoppers have stopped buying from unfamiliar retailers. As the Internet environment changes, so will the Internet user.
If you want to plug the leaks in your cart abandonment and prevent bleeding potential sales to your competitors, then you must seriously consider using a third party website security certification provider. Besides, in a recent turn of events, the 4 major credit card companies are requiring even the smallest online retailers that accept credit cards to meet their new PCI Compliance Standards.
devNIC recommends ControlScan as the small business owner's best overall value for a third party website security certification provider because they are an approved PCI compliance scanning vendor certified by the PCI Security Standards. They provide professional scanning, vulnerability, intrusion and security protection at a reasonable price and have a knowledgeable support staff to help customize integration for any website.
Why not just add this page to your bookmarking links now?
Is PCI Compliance a Must? Website PCI Compliance, a New Standard
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