Scientific Advertising by Claude Hopkins - Free Scientific Advertising Download
The bottom line is this. You can't afford not to read Scientific Advertising by Claude Hopkins if hope to gain insight to the fundamentals of marketing and advertising.
The uneducated marketer probably scratches their head and wonders, "Why should I bother reading a book about advertising and salesmanship written by an old dead guy over 75 years ago"?
Because, much to the amazement of today's modern day "creatives," you ain't gonna change two billion years of evolution. Mediums may come and go, but the basic human instincts of seeking pleasure, attention and safety, eliminating pain and satisfying curiosity are relatively unchanged. Ponder this…
In one of the more famous passages of the book, on the subject of "psychology," Hopkins says, "Human nature is perpetual. In most respects it is the same today as in the time of Caesar."
In another passage, on the subject of being "specific," Claude Hopkins states, "Platitudes and generalities roll of the human understanding like water off a duck." This simply means, "If you call out to everyone, you speak to no one."
I've read this book cover to cover four times, along with a countless number of individual chapters. I've found that very time I pick it up again, I discover nuances of his fundamental principles that I was too inexperienced to grasp from the previous reading.
In a world filled with priceless information, this time the price is right, it's Free.
Just click on the link below and select "Save" to keep a copy on your hard drive or "Run" to open the e-book on your desktop.
Click Here for Free Download of Scientific Advertising by Claude Hopkins