Keyword Optimization Tips and Tools
Free Keyword Density Analyzer - Free Meta Tag Analyzer
We've slapped together some basic keyword optimization tips and tools, a free keyword density analyzer and a free meta tag analyzer. It'll be more helpful for websites that are trying to climb out of the search engine basement. For the crack squads of savvy webmasters and SEO experts, these keyword optimization tips and tools and the free keyword density analyzer will be considered old hat; but many times, the basics are where lotsa people either drop the ball or they never fully understand the process and the benefits.
Hey…..we know what it's like, we've been there too. You get all psyched up to do your keyword analysis; so you slap a bunch of what you think are relevant keywords onto your website and "Bam," piece a cake, you're done!
Then you say to yourself, "Geez, what's all the fuss about this keyword analysis stuff." No biggie, right?... and then you wait...and you wait...and you end up wanting to stick a pencil in the top of your head because you've got no traffic comin' in from the SE's. What's even worse is when you check your stat logs and all you see are "page outs." Those are the visitors that stop by your site, look at one page and then they're outta there. Garbage traffic in, garbage traffic out.
Whoa…I think I just coined a new term…"Page Outs"….From now on, "Page Outs" = single page visitors. I don't know if I'm the first to call it that, but I'm gonna take credit for it. Well, anyway, it doesn't have to be like that. I mean, you can kill the desperation caused by lousy SE traffic and besides, you're not alone…
You can see it on website after website. Don't feel bad if you fall into the, "my search engine traffic stinks" category, we were "dumb as stumps" when we started out too. Just look at it this way…Cheer up, it's only gonna get better after today. There are lots of "supposedly professional" websites with lousy SE traffic too.
Applying just the basics of keyword optimization can easily ramp your pages up in the SE rankings. The monster-sized problem facing a struggling website that feeds on organic search engine traffic is…drum roll please…Not correctly identifying their target market and then trying to optimize their site with keywords that are way too broad. On the other side of the fence getting, high rankings for obscure keywords that don't target your market is also a red herring. So…let's get on with it...
Keyword optimization tip #1
Nail down your USP (Unique Selling Proposition), that's the reason why people should come to your site for your product or service above all others. Then find out who your "starving" market is. Those are the people that will jump through hoops because you have what they "really" want. Lastly, uncover the keywords that your target market uses to find your "unique" product or service.
If you don't take the time and effort to do this correctly, then you can optimize all you want, you'll be trying to shoot fish in a pond instead of a barrel. Try not to optimize your pages for broad terms that are highly competitive, instead optimize for less competitive targeted keywords. You will have a much better chance at higher rankings and attract more convertible traffic.
You'll need some tools to get this done. Here's what most folks use:
Wordtracker, Overture or Good Keywords. Scroll down to the bottom of this page for the pros and cons of each tool.
Keyword optimization tip #2
Your page title (title tag for the techies) - In case people haven't noticed…and by the looks of a lot of websites out there, they haven't; page titles are the most important indexing criteria for the search engines, especially Google. You should look at your page title as a headline, which means it should function as an "ad" for the keywords and the content on that particular page.
The title (headline) should contain as much information as it possibly can using the keywords relevant to your target market's search engine queries and matching those keyword queries as closely as possible to each page of your website's content.
The title is where you slot in those targeted keywords and keyword phrases that you busted your butt to uncover. The title length should be between 60 and 90 characters including spaces and punctuation. Don't repeat your keywords more than three times and don't use your domain name more than once. Don't use all caps and separate words and phrases with a comma and then a space or a hyphen. Google seems to prefer page titles of 65 characters or less, but use as much of that sandbox as you can if the keywords match the pages content.
We don't use our company name in our title. That piece of real estate is too valuable to waste. No one cares what our name is and even if they did, the name is indexed from our domain name.
Don't marry your website or any of your pages to one title or set of keywords. You should be testing different combinations to see which ones do the best.
Page titles aren't etched in stone and besides, if you update your content frequently, your page titles should reflect it.
We've been testing a process for page title optimization and it seems to be successful. We'll release what we've found out after we're satisfied that it's
been thoroughly tested.
Keyword optimization tip #3
The Meta Description Tag - Is a short description of your page's content. 25-30 words for DMOZ, 100 characters or less for Google. Use the same rules as your title for capitalization, commas and spacing.
Keyword optimization tip #4
The Meta Keywords Tag - Shouldn't be any longer than 378 characters for Google, 258 characters or less for AltaVista. Don't use any word more than 3 times. Use only the words that are in the content of the page. Use caps only in the first letter of the word and separate the words and phrases with commas and spaces.
Keyword optimization tip #5
Body Content - The content is the second most important factor, second only to the title. Your keywords and phrases should be as close to the top of the page as possible, preferably in the first 250-300 characters. In the first 250-300 characters the keywords should be repeated at least two times, but not more than three times.
The keyword density should be between 3 - 11% for the entire page. (Keyword density is the percentage of keywords based on the total words on the page.) The optimum scenario is to have each page target a specific set of keywords and keyword phrases, but sometimes it's just not possible to optimize a single page for a specific keyword.
We've seen pretty good results with more than one keyword phrase on a page, but you have to flow the keywords from the title, through the tags and into the body content and follow all the rules in tips #1 to #5 except for the first 250-300 words of the content. Obviously there can only be one keyword phrase in the first part of the text. It's OK…If you keep the next set of keywords in a block of text, regardless of where it is on the page, it will be picked up by the SE's.
Keyword optimization tip #6
Test - Yep, that's right…Everything is a test. Test your keywords in your title, your tags and your body content. Even once you've got some targeted traffic coming in, continue to test and see if you can do even better. You won't know your traffic potential and your true conversion rates unless you test for it.
We hope these tips will help get you where you wanna be as far as your SE traffic. If you're not currently using any of these methods, then just give them a try, you've got nothing to lose. Stay within the recommended limits and don't over-optimize.
PS…Don't forget to check out the tools at the bottom of the page and take a test drive with "Lower Your Bid Price" It's a comprehensive keyword tool for generating the hundreds of keyword variations you'll need for your PPC ads.
Free Keyword Optimization Tools
To use this free keyword density analyzer, enter the URL of the website you want to examine starting with WWW and then enter a keyword or keyword phrase in the box below it, then click on Analyze Keyword Density.
Free Keyword Density Analyzer - Checker
Another Free Keyword Density Analyzer - Checker
*This tool is currently unavailable*
We also like this free keyword density analyzer from SpiderView. Just enter the complete URL in the box below and click Submit! It works a little differently because it analyzes every word on your page, checks your meta tags and then generates a "CHECKED By SpiderView" icon to post on your website to confirm that your page is keyword optimized. It's kinda cute...might as well have a little fun while you're at it, right? It looks like this:
To use this Free meta tag analyzer, just enter the URL starting with WWW into the box below and click on submit!
Here's Even More Keyword Optimization Tools
Generate Keyword Variations In Half The Time It Takes You Now And Lower Your Adwords Expenses Too. Try "Lower Your Bid Price"
If you hate the boring and time consuming task of generating the hundreds of keyword variations you need to maximize your ROI on your Google Adwords campaigns, then you'll be amazed at how the "Lower Your Bid Price" tool easily automates the process for you.
Find out more by taking an almost Free test drive of this killer Adwords campaign optimization tool here.
www.wordtracker.com - The resource of the experts for "down and dirty" keyword analysis. If your serious about driving targeted traffic to your website with SEO and PPC advertising, then you'll have to subscribe to Wordtracker. The free tools are OK, but using them is like "keyword analysis with training wheels." There are a bunch of different subscription packages to choose from for any size budget. Get signed up NOW and start using the keyword tool that the PROS use...Wordtracker.
www.overture.com - It's not perfect, but it gets the job done, and you can't beat the price, it's FREE!
www.goodkeywords.com - Another freebie- It also includes a meter for site popularity and link popularity.
www.searchspell.com - Try Searchspell, it's FREE...and find out the common misspellings for search engine keywords. See how to increase your traffic for PPC campaigns with Searchspell.
Copyright-2004 - This tutorial is free for reproduction and inclusion on your website provided that it's used in its entirety, includes the live links and this copyright statement. Please play by the rules.